E-Liquid Brand — Website Reconstruction & 300% Conversion Rate Increase

Project Overview

Strapped Eliquid approached RedPXL looking to improve their website’s customer journey and overall flow. Their existing website had friction points that were affecting user experience and limiting conversions.

We completely restructured the website, focusing on simplifying the customer journey, improving navigation, and optimizing the checkout process. This created a more intuitive and seamless experience for users, reducing drop-offs and increasing customer engagement.

We also introduced advanced product bundling strategies to encourage upsells and increase the average order value (AOV). These strategic bundles made it easier for customers to find complementary products, driving higher overall spend per order.

The result was a significantly smoother user experience that directly impacted business performance.

What we did

• Fully restructured the website to create a seamless and intuitive customer journey.
• Enhanced site navigation and streamlined the checkout process to reduce friction.
• Optimized product pages for better engagement and faster decision-making.
• Implemented advanced product bundling strategies to increase AOV and encourage upsells.
• Applied strategic conversion rate optimization techniques to drive more orders.
• Ensured the site was mobile-friendly and fast-loading to enhance user experience.
• Conducted A/B testing and data analysis to refine and improve performance.
• Delivered a customer-centric design that boosted user confidence and trust.
  
  
  

Results

✅ Achieved a 333% increase in conversion rate — tripling the number of orders.

✅ Increased average order value (AOV) through successful product bundling strategies.

✅ Improved overall customer satisfaction and reduced bounce rates.