HappyHale - Pioneering Compliance and Sustainability in the Swiss Vape Market

Project Overview

HappyHale, a Swiss nicotine brand, entered the market during a pivotal moment of regulatory change. With RedPxl's full-scope involvement, the brand quickly became one of the first legally compliant disposable vape products in Switzerland—gaining a significant first-mover advantage. This, combined with a highly engineered product line and strong sustainability initiatives, positioned HappyHale as one of the top-selling vape brands in Europe.

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What we did

• Flavor Development & Product Testing: Worked with the production team to curate each flavor through extensive testing. Ensured natural, smooth taste with no artificial aftertones.
• CleanInhale Heating System: Co-developed a low-temp vaporization system eliminating harsh burns, bitter flavors, and health-risk byproducts. Delivered a safer, smoother vaping experience.
• Regulatory Strategy: Guided packaging, compliance, and formulation, enabling HappyHale to be the first legally compliant disposable vape brand in Switzerland.
• Sustainability Program: Built a certified closed-loop recycling system in partnership with SENS. Developed customer return flows, educational content, and material separation protocols.
• Brand Positioning: Defined clean flavor, compact form factor, and Swiss engineering as core identity pillars.
• Wholesale & Retail Infrastructure: Designed a B2B onboarding funnel to streamline distribution across Europe.
• Mobile-First Digital Consulting: Optimized e-commerce UX for conversion-focused mobile experiences.
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Result

• Among top-selling vape brands in Europe within 6 months
• First compliant disposable vape in Swiss market
• 8+ flavors launched with strong review.
• CleanInhale system became a safety benchmark
• Certified recycling across retail channel.